about

Concept:
Azadeh Taj comes with a style and a trend that not only supports eco-friendly products but with an idea that has a flavor. This flavor introduces and follows the pure playfulness of a girl or boy in an adult person, allowing ones imagination to reopen again as a child. It is the hope of company to provide, through clothing, a deeper thought of self-examination, observation and soul-searching that reminds us to reconnect to our child-like that has somewhat been lost to the “economical stretch” of a fast paced world. We bring forth our brand to widen the doors of reflection. Hence, we offer a multiple trend for fashion with fun colors and prints, while still embracing organic fabrics in the simplicity and authentic thought for a better planet.

It is our desire to bring sustainable clothing, not just for the environment but also for the safety of employees. Our "American Label" is located in Brooklyn, New York. We source our materials from inside the US only and work with New York production companies and freelance teams inside New York. All production, including pattern/sample and print making, logo labeling and branding are made in New York with 100% transparency. While presenting our very own progressive and thought provoking ideas molded in form of an intellectual, humorous and stylish modern wear which is based on unique cultural, social, political and of course fashion studies of the designer Azadeh Taj, combined into this rare clothing line.

Azadeh has worked and studied in London, Frankfurt and Oslo while completing a fashion design and marketing degree from ESMOD Berlin, graduating in 2009. After working and gaining professional experiences in different design studios such as John Richmond in London she decided to establish her own line in the United States.